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Page 7
that doesn't fit into the story. So, "richness" is one thing, but
extraneous interaction is another. I won't go so far as to say that flash art
is a fad, but like, it's a corporation, and there are advertisements whenever
a site uses it, not to mention the development of what I've heard Atty Forbes
brilliantly describe as "Unified Design Theory," this sort of homoginization
of the way web sites are supposed to look. Flash is a huge part of that process
and it's upsetting. I used to marvel at the way sites could be layed out pre-flash,
how people got creative with interfaces. Now it's just- "oh, flash."
And it's almost mandatory now. Like festivals and conferences and everything,
all the front ends are flash. What could be done in ten minutes in html now
has like, lines that move up and down to look like it's scanning something.
You have a marching military band and explosions when you click a link to access
more information, it's just so gaudy. I don't need that sort of jolt all the
time. But this is a design issue and more a matter of responsibility and taste
than anything. Some stuff is really brilliant, Turux for example, or Oculart;
both of these are amazing sites that use macromedia products. It's such a modern
thing I guess, such a "sign of the times" that we use products to
make art, in a way that isn't ironic. Imagine if you could only write poetry
if you're drinking Pepsi. That makes just as much sense to me.
LL:Also...what do you call what we do? I mean,personally? Net Art is a great term, but when I see abasic hypertext I have a hard time calling it NetArt...I prefer hypermedia; I despise the "new media"term, as it carries far too much weight on therelative youth of the stuff...What do you call it,when you're working on it? ES:I was making it back in 97, and this is when it was net.art. Net dot Art, the dot and all. So that's what I call it. But generally when people ask what I do, I just say "Art." If they ask what kind, I say, "I make art that uses the internet." If they say it's not art I say they're
The copyright of the article Tagging the Network: An Interview with Eryk Salvaggio - Page 7 in New Media is owned by . Permission to republish Tagging the Network: An Interview with Eryk Salvaggio - Page 7 in print or online must be granted by the author in writing.
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