Comparison Shopping The Latino Way


© Melissa Rodriguez

By Melissa Rodríguez

PriceGrabber, a leader in Internet price comparison services, has brought its premier online price comparison services to the US Spanish-language market. The shopping comparison site from the new venture, PrecioMania, is available online now at www.preciomania.com.

It's the first shopping comparison site for the US Hispanic market. They've streamlined the online shopping experience for Spanish speakers by helping them find the best price on the products they want and to promptly obtain a list of merchants selling those products online. Also, users of PrecioMania.com have access to side-by-side comparison and detailed product information such as technical specifications, professional and consumer reviews, and retailer information. With access to over 450,000 products, PrecioMania.com provides Spanish-speaking users with the knowledge and confidence to make the correct purchasing decisions.

You can search for a specific product by using a keyword search, attribute search or by simply browsing the product menus. Furthermore, you can enter your zip code and get a customized "best total price" list that includes calculations for tax and shipping information in your postal zone. PrecioMania.com provides links to the merchant's product's page, so you can avoid searching the merchant's site for the product.

You can also personalize the service by using "Mi PrecioMania", a personal shopping agent within the web site. It allows you to create a wish list of products with the designated price you are willing to pay. "Mi PrecioMania" tracks your list, giving you the ability to track a product's price progression. You'll be alerted via e-mail when an item on your wish list becomes available or reaches your target price.

Francisco Gimenez, CEO of PrecioMania.com hopes it will become the "destination where Spanish-speaking online shoppers go to get up-to-date information about products and prices before making any purchases."

"Very few Internet companies have paid any attention to the US Hispanic market," said Tamim Mourad, president of PriceGrabber. "This market, consisting of over 31 million people, represents an enormous business opportunity. Our PrecioMania joint venture is the first step in PriceGrabber's expansion into multicultural and multinational extensions of the PriceGrabber brand."

PrecioMania is the starting point for savvy Latino shoppers who value their time, money and privacy.

URL: PrecioMania - http://www.preciomania.com

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