The LatAm Internet Economy

By Melissa Rodríguez The Internet has become an excellent median to share news and culture with other people. One company leading the way is Miami-based Punto-Com Inc. (that's "dot com" in Spanish), which has launched Punto-Com, a monthly news magazine covering the Latin American Internet economy. The online version can be found at http://www.punto-com.com. It is the pan-regional online source of news, analysis and research. All content, products and services are available in Portuguese under the Ponto-Com brand at http://www.ponto-com.com

Thousands of business people that need the latest, most comprehensive information and analysis on the Latin American Internet business economy read Punto-Com magazine. About 80,000 copies of the first issue were distributed to the largest markets in Latin America, including Argentina, Brazil, Colombia, Mexico, the U.S. and Venezuela. The cover price is $5.00 in the US and $6.50 internationally. The annual subscription rate is $40.00 in the US and $55.00 internationally. Initial advertisers include Visa, Fiera.com, IdeaSupply.com, Gemelo.com, Volkswagen, GovWorks, Volando.com, Global Star and the Latin auction site, DeRemate.

So how is this magazine going to succeed? In anticipation of the launch, Punto-Com formed alliances with Expansion, Mexico's leading business publication, and Gazeta Mercantil, the greatest source of financial business news and analysis in the Brazilian market. Punto-Com receives a daily stream of supplementary news and commentary from media organizations and their Web site. Also, Expansion and Mercantil will help distribute and market Punto-Com's products.

So if you want the latest in news, analysis and research covering the Latin American Internet economy, be sure to visit Punto-Com. http://www.punto-com.com

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