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Guest Article by Lita Epstein
Lita is the Coordinator of Facilities Management at The Emory Clinic in Atlanta, Georgia, the clinical arm of Emory University's Medical School. Lita earned her MBA from Emory's Goizueta Business School. Lita enjoys writing, financial planning, scuba diving, science fiction, and is an avid photographer certified for underwater photography. She serves as a Teaching Assistant in Ziff Davis University's Investing on the Web class and writes Beyond the Bell, a weekly column on long-term investment strategies. Lita has also worked as a daily newspaper reporter, magazine editor, and press secretary in the U.S. Congress. Below is Lita's first article: Women as New Potential Targets Face Unique Investment Challenges By Lita Epstein Women are now being seen as potential targets by financial companies as the trend toward greater equity investment by women is becoming apparent. Women have traditionally been more conservative about their investment strategies or they have not had the money to invest. As more women join the workforce at higher levels of pay, this is gradually changing. Here are the facts:
Given these facts, the studies regarding the historical investment habits of women raise many questions about their retirement futures. A 1996 Oppenheimer company report found that 66% of women versus 44% of men find investing is too complicated. Oppenheimer also found that 30% to 40% of women did not start investing until they were widowed, according to Fidelity. Merrill Lynch's 1997 financial planning survey found that only 39% of women participate in employer-sponsored 401K plans.
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