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Page 2
Again, these prices are averages and are within the budgets of most companies in major US cities. If you are in a smaller US city, or another country altogether, these averages may not translate well into your area and/or currency. For example, saying a 10-page simple site could run $1,500 US does not mean most Canadians would pay $2,150 CAD for the same site. I recently moved from Long Island, N.Y., to Santa Fe, N.M. In my first proposal here - which offered a potential client 50% off my normal pricing because I liked her - I was asked if this was "New York pricing" (and that was with 50% off). I then further reduced my pricing to 70% off my normal cost to try to match her budget, which seemed to decrease daily. This was rejected as well. I was asked to further drop the price, and I refused. I feel my company's pricing is very fair, and does not necessarily cater to "New York" or "New Mexico." The truth ended up being that this potential client had a budget of approximately $125 and could not imagine why one company would quote her that and another would quote any other higher number. I could have priced myself out of any profit just to win this client, but I have learned during my three years running a web site development company that whenever I do that, the client tends to think that their special treatment transcends pricing, and that it's OK to call me every day, ask 57 questions, and request 14.8 small changes, all at no charge. If a company's top priority is price over product, then the fact that you are offering fantastic services may be moot. The above potential client never compared the products she would get for her dollar. The company now doing her site proudly proclaims on its site that they use a healthy dose of clip-art; my company's site proclaims that we are against clip-art, and will use only your marketing materials plus custom-made graphics. There are also differences in experience, Internet marketing knowledge, and other factors between my company and the company that won the bid. Chances are this "competing" company is priced lower because of these very reasons, and this lower price will appeal to some customers.
The copyright of the article Pricing Web Development Projects - Page 2 in Internet Business is owned by Debbie Levitt. Permission to republish Pricing Web Development Projects - Page 2 in print or online must be granted by the author in writing.
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