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A Review of MyCereal.com - Page 3

© Debbie Levitt

I then get customised cereal recommendations, three on a page. Each recommendation shows which flakes and bits are in my cereal with a link to complete nutritional information. That's right, the system takes the cereal that is created there and gives you a complete side panel from the box. Again, another great feature important to those interested in that info that makes me so proud of database manipulation and companies that invest in their websites. :) So with one click, I can learn that my FruitSoyRice cereal (you get to name them), which has Rice Squares, Soy Clusters , Enriched Soy Clusters with Iron, Freeze Dried Raspberry Bits, Freeze Dried Peach Bits, has 1.5 grams of fat, 4 grams of dietary fiber, and lots of vitamins. I also see every single ingredient in my cereal. A pull down menu asks if I'd like to compare my cereal's nutritional information to that of six well known cereals, four are Kellogg's, one Post, and Quaker Life. That's a super marketing idea that is trying to say "the cereal you created is better than what you will find in the store."

In the end, I received a box with seven pouches of cereal, each with a big sticky label with my specifics (name, cereal name, and nutritional info) printed onto it. But what was extra nice was that that wasn't all that was in the box. No, I did not get a souvenir pen. I got a cover letter with bullet points of what percentage my cereal has of a few nutrients and why those nutrients are important to the body. Another page was the full nutritional info, a la the box's side panel, and the full list of ingredients. It made me think that MyCereal wants me to think not just about tastes and textures, but also about health, and how what I eat could be directly connected.

In Conclusion
MyCereal.com was a fun site to use, and I will probably use it again for myself or for others in my family. The site was easy to use, and saved all of my profile info as well as the custom cereals I saved and named. The cereal was delivered when I expected, which already puts them ahead of half of e-commerce sites. :) But more than my experience is the fact that you can learn from a company who put so much effort into how this site works. I believe that to really succeed online, you need to invest in your website, and MyCereal.com is doing so much correctly. Attention to little details while using the site and in the fulfillment of the order makes me give MyCereal high marks, and recommend them as a model to consider when building or redeveloping your online business.

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