Consuming and saving to consume


© Glenn Brigaldino

One gallon per flush is the amount of water used by toilets in North America, in accordance with the American Standard. In Haiti, just a short flight away from affluent Miami, more than have of the population is without access to clean and reliable water. Four or five toilet flushes in a Miami, or any other average North American home would be enough to provide a family in Port-au-Prince with a day's worth of clean water. There are countless examples of overuse and indeed waste of resources in well-off countries in sharp contrast to scarcity in poor countries. Can an average family in Canada or in the USA do anything to narrow such gaps? How can household members in Cincinnati or Calgary reduce the impact they have on finite natural resources, how can they limit the damage done by their often only all-too heavy environmental footprint?

To the informed consumer the many answers to this question quickly come to mind. Finding practical things to do at the personal, household level can be as much fun as it is a smart thing to do. For starters, we should ask ourselves questions like - What does "living naturally" mean, involve? - How can it be realized, promoted, be sustained? - What kind of people, families are likely to make a committed move to more natural living?

Of course we all consume products and services in our daily private lives as in our work-related activities. In fact consuming is the impulse to our economies' heart. However, consuming just for the sake of it, in irrational detachment form actual needs, is what is increasingly causing economic strokes, especially in affluent societies. Its' an unhealthy economic as well environmental condition to be in, from the national level right down to debt-straddled, consumerist individuals and families. But treading lighter on the environment and in turn, help making economies more sustainable is not all that hard to do. Lighter and smaller steps in terms of energy use, resource consumption, lifestyles and daily habits can prove to add up to that extra mile in terms of reducing one's impact on the global environment - our common world.

Perhaps a visit to an imaginary family of, let's say five, living in a mid-sized town somewhere west of Pittsburgh or south of Edmonton, can lead to a good idea of what it may mean to live and consume more "naturally". We would have a closer look at things such as:

       

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