In a variation, other mail art calls are hosted by someone who swaps the artwork among members. Each participant receives a new original work of art in return. In this way, the art form is more private and contained.
The object of mail art is to respond creatively to the challenges of the unique melding of "mail" and "art." To create mail that is artistic. To create art that can be sent through the mail. It is interesting to note that despite mail art's counter-cultural desire to remain outside the conventional system of galleries and museums, it often makes use of traditional things like catalogues, exhibitions, deadlines, and publications.
So, mail art is a creative process using a network of communicators. Everybody is welcome. All participants are equally worthwhile. All contributions are shown without any jury selecting the works of art. The exchange of ideas is invaluable, as artists get inspiration from exposure to new ideas, new techniques, new disciplines. Mail art helps overcome the artist's isolation. A self-contained universe, it is based on interpersonal cooperation and eliminates official selection, hierarchical attitudes, and evaluation of an artist's work.
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