Before you decide to trash the whole thing there are a few things to take into consideration. First of all, if you are making this offer to your visitors because you believe in it, because it is something that you have tried and you know it works for you, then maybe something else is wrong.
Take another look at your order page. Is it clear and easy to understand--easy to use? Look at your presentation. Do you give a clear and concise presentation? Are you selling the benefits to the buyer?
Have someone else look at your presentation and order page. Ask for their advice on how it can be changed. Asl them what would make it easier for them to understand, easier for them to see what makes you excited about your offer?
You may have very well have missed a lot of sales simply because your visitor did not have a clear understanding of what you are offering. Remember that every visitor is a potential customer, but will not relay information to you about the lack of clarity they witness on your site. They simply move on.
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