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Part III, Big D.J.'s vs. Small D.J.'s

© D.J. Rene Hewitt

In addition to knowing the d.j. and his or her style, the promoter has to know the club as well. If you ever go to a club and hang out in the d.j. booth, you might have noticed a record promoter handing the d.j. a package of records. Why? In most cases like I said before, the club is very popular and the d.j.'s are sometimes on target with their audience. So the promoter wants his record played at that club.

Big D.J.'s vs. Small D.J.'s

It has been and is still asked why the big club d.j.'s and not the small club d.j.'s who receives test pressings, which are advanced record releases.

Lots of promoters feel if their record is sent to the big d.j., and we won't mention any names, the record stands a chance of making it on the charts and in sales. I've found over the years, that this is not necessarily true. Just because the record is passed to the big d.j., doesn't mean that it will sell. A lot of time it's the small clubs that has a lot to do with selling records. It's the local clubs that put pressure on the record and the d.j. is more prone to making the record work in his club. Why? If the local club d.j. pushes a record and gets a strong audience reaction, the record promoter is happy. I've seen this happen where the big d.j. is more concerned about his release and pushes that instead. Why? Because if his record is pushed and it sells, that's money in his pocket. Right? So now you see where I'm coming from? It's very unfortunate, but that's the way it is.

In the next part, I'll continue with the Big D.J.'s vs. the Small D.J.'s, and then about, "How A Record Makes It On The Dance Floor."

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