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Hip-Hop Cable Network

© Steve Juon

... and no, I'm not talking about a new high speed internet backbone.

Think about it. We got the Sci-Fi Channel. We got Comedy Central. We got Cable News Network. We got Music TeleVision. We got Home Box Office. We got Black Entertainment Television. We got American Movie Classics. We got Tennessee Nashville Network. Food Channel. Much Music. There is in this 500 channel, personal satellite dish, cable ready television world, a channel for EVERYTHING...

... yet there is no Hip-Hop Cable Network.

Why is that? We're a billion dollar market. Our spending dollar makes shoe companies bend over backwards, movie executives rewrite soundtracks, R&B stars call Puff Daddy and shell out big bucks, and gets Queen Latifah damn near anything she wants from movies to talk shows. That's economics baby. That's the great American capitalism roaring. We love hip-hop, and we put our money into purchasing it every chance we get. That's why there are so many hip-hop niche magazines today. That's why Vibe's parent company, the Time/Warner media monopoly, is publishing a new magazine dedicated JUST to hip-hop.

We got game. And being that we got game, we need to do something with it. I'm tired of MTV playing us for suckers. I'm tired of BET making hip-hop tenth on a list of ten priorities. BET on Jazz? Where's the BET on Hip-Hop? Come on now. If we sit around and wait for this forever, it's not gonna happen. If the Sci-Fi fans can have a Sci-Fi Channel, why can the Hip-Hop fans have a Hip-Hop Cable Network?

Just imagine, any hour of the day, 24 hours a day, you can turn on the Hip-Hop Channel. Instead of having to aimlessly surf through the schlock, you can flip on HHCN and see what you love. You can have regional specialty shows. You can have special features about a day in the life of... whoever. K-Otix. Puff Daddy. Lin Que. Canibus. Hey, they're just as worthy of egotistical self-centered specials as Madonna and Michael Stipe. You can have the G-Funk Hour. You can have Reginald Dennis doing album reviews. At 5 minutes to the hour, Hip-Hop News. At midnight every night, a four hour rotation of videos of all sorts: old and new, North and South, East and West. All regions of the country represented. Worldwide represented. And the advertisers would line up to buy ads. Sneaker companies. Soft drink makers. Record companies with new albums. It could be the first REAL music cable network. Rated TV MA. Uncensored videos from Kool Keith and Big Baby Jesus. Matter of fact, give those motherfuckers a show together and call it "Hip-Hop Insanity".

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