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Freelancing as a Graphic Designer

© Jenn Greenleaf

Graphic art has always been admired from a historical stand point. Who the artists were, how they became artists, how they developed their career and what the various hurdles they had to jump over to achieve success. What about the graphic artists of today? When will focus be shifted on them?

Graphic art has changed dramatically with the changes of the times. With the computer age, there are so many more kinds of media to choose from. This limitless array of options leaves one scratching their head wondering, “Where do I begin?”

Choosing to be a freelance graphic designer (artist) is a big step in anyone’s career. Knowing which medium to work with is the number one step. Often times this frustrates the artist because what interests them most may not be where the money is. Not that this should be about money, but earning enough to support oneself is very important.

Once the decision is made about what type of medium to work with is made, it is now time to decide if furthering education is necessary. While it is not required to hold a college degree to be a freelancer, it is highly recommended. There are many talented artists who are hidden in the shadows due a lack of, or not enough education.

Here is a list of high ranking schools:

• Connecticut Institute of Art
581 West Putnam Avenue
Greenwich, CT 06830
1.800.278.7246

• Maine College of Art
97 Spring Street
Portland, ME 04101
1.800.639.4808
1.207.775.3052

• Rhode Island School of Design
Two College Street
Providence, RI 02903
1.800.364.7473
1.401.454.6300

• Art College of Design
1700 Lida Street
Pasadena, CA
1.626.396.2200

While pursuing higher education, if this is the choice made, creating a portfolio is critical. This is the who and what of your business. Without an outstanding portfolio, clients will have no idea what your work entails. If you choose not to go the college route, there are workshops and support groups available in the majority of communities set up to help in this effort. A portfolio will always be a work in progress, so don’t expect it to be perfect or complete. Constantly change out older work for fresher pieces and samples.

One item that seems to be a constant for every artist is the use of a sketchbook. This doesn’t have to be anything fancy, just something to keep ideas in or to use when working out rough project ideas. Think of it this way: A sketchbook is to an artist as a journal is to an author. Not everyone finds them useful, but it is still a recommended tool nonetheless.

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