Fraud or Good Marketing ?

There is a considerable amount of fraud in this day and age. There is however a world of difference between fraud and sound marketing. (Note: I didn't say ethical marketing, I said sound as in proven to work.). Any company who is driven by their profit margin as opposed to their integrity will say whatever it takes to get you to spend your hard earned money with them! If a company has taken the time to research what most consumers will use, they will use this information to "get the sale" and you may find yourself in a position you never dreamed possible.

The Perfect Example

Years ago, when I was young and foolish, I worked for a telemarketing company that sold magazines. It was the "perfect" pitch, five magazines for the cost of a cup of coffee per day. What we DID NOT tell you is that you had to subscribe to five years of those magazines and make payments of over $30.00 a month for two years. If you listened to the pitch logically, it made sense, however if you sat down and thought about the commitment etc., you might realize that it wasn't such a bargain. Was it illegal? No, it was not. Was it a legally binding agreement? Yes, it was. Was it ethical? No, in my opinion it was not. My gut got the better of me after I worked there for some time and I quit when I realized the only people buying this service were those that could least afford it.

I am not singling out telemarketers in anyway. They are hard working people with bills to pay and families to feed. I am sharing my experience in the hopes of making you a little more wiser before you part with your hard earned dollar.

Before making any major purchase or entering into a legally binding agreement, remember the following:

1) Be wary of high pressure to BUY now or lose out on something fabulous. Chances are they will be running the same special next month. What looks like a great buy NOW, may not look so great in two weeks time. Do not allow yourself to be pressured into doing something you don't feel confident about.

2) Ask Questions - More specifically ask the right questions. If you are considering going into an MLM or networking type of company ask how long the company has been in business (most of these fold after less than two years in business, taking YOUR hard earned money with them). Ask for their physical location, status with the Better Business Bureau, etc. Do your homework. If a company is unwilling to answer your questions, take you and

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