You may think that mail, Internet, and ambient aromas have no connection, but ambient aromas can be delivered in many ways. Let's look the most common way first-perfumes and magazines. Open up just about any women's magazine and you will get a whiff of something-a new perfume, an air freshener, maybe even a new deodorant soap. We'll look at how that is done in a minute, but I do want to tell you right away that you don't have to accept ambient aromas in your magazines or your mail. We subscribe to People magazine, and all I did to get scent-free magazines was to call them and request that my magazines be scent-free. They are very good about it. Department stores often put perfume inserts in their bills, and again all you need to do is call them and request that no perfume or scented inserts be put in your monthly bill. It's that easy. They want to keep your business, so they will do what it takes to make you happy.
Now-how does that scent get into the paper? Well, first of all, it's not just a spray. It's a varnish, and in the varnish are very small capsules (see photo above). The varnish is applied to the paper last in the print run. If the ad with the varnish capsule is never handled, the scent will not release. Of course, the paper or magazine will be handled, so the scent will eventually be released. The human eye cannot see the varnish and your fingers or hands can't feel it. That's how scents are embedded into your magazines, department store bills, or ads you get in the mail.
Ambient aromas in objects have been around for years. How about ambient aromas delivered via the Internet? As I did research for this article, I ran across this website:
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