Journalism as an element of culture can be considered to pass messages through non-genetic means~expressly imitation. Journalists present cultural ideas that result in evolutions through the spread of concepts and perceptions they derive through research. Some of these do propagate as analogies (Memes) thereby resulting in biological evolution of the species intellect.
When journalists plant fertile Memes in minds they may parasitize the brain and turn it into a vehicle for Memial propagation (similar to how a virus parasitizes the genetic mechanism of a host cell). Their message develops a reproductive quality that is carried from one host to another through replication.
Just as any other social theory journalistic presentations, like adaptations, aid ideas in passage from one structure to another. Take Generation X as an example; Generation Xer's, it is said, have similarities in thought processes. The question, how much has the manipulation of data through the media resulted in these similarities, is being researched by many Universities.
We know oftentime what is considered "news" jolts the human nervous system, creating reactions within our psyche, that are then coded in our brains and communicated to friends and neighbors. The coverage of a prominent entertainer is a fair example. If the news covers a story on how certain entertainers dress it is coded to viewers. They and their friends may begin to dress like those entertainers. They adapt to the Memeological presentation.
As an intentional action a viewer of various journalistic venues may consciously process new desires through intentionality. They then transform others to their way of thinking as well. Information shared through the journalism vehicle transforms human beings, the messages take on lives of their own and are re-enacted through the variant of human hosts. The result of which isn't always negative or positive.
With only nine or ten major corporations owning and operating the world media this can be an alarming dichotomy for some groups of researchers. MediaChannel states:
"A handful of multinational corporations controls nearly everything we see and hear on the screen, over the airwaves, and in print."In the United States there are the Big Ten conglomorates. They are listed below:
- AOL, Time Warner
- AT&T Corporation
- Bertelsmann
- General Electric
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