There are many alternatives. Fair Tradecoffee enables the consumer to buy a quality product and be certain that their purchasing dollars goes to the producers of the coffee, rather than some middle-merchant. It also means that the coffee is organic or at least earth-friendly, i.e. pesticide free. We live in a consumer-driven economy. This makes it possible for consumers to shop with a conscience. You can, even make a political statement in your choice of tea.
Lets face it we can make a difference on a personal level, all it takes is a little education and the will to act.
So the next time you are out for a coffee with a friend ask the server if the coffee is sun grown or shade grown. If it's sun grown ask for a cup of organic tea instead and tell the server why. Or when you are buying coffee at you favourite coffee retailer ask them the same question, if it is sum grown, refuse it and ask them to order in organic shade grown coffee or fair trade coffee. If they refuse, shop elsewhere. You can make a difference do so.
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