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Too
many web designers today get off
by parading to the world their skills
with the latest and greatest Internet technologies. They stuff their
sites full of sounds and video, webspeak, graphics, Flash and other
bandwidth-clogging ego-boosters. Meanwhile, most visitors to these sites
either fall asleep or leave the site before the action gets going.
There's a name for this: Flashturbation Flashturbation may win design awards and look cool, but it generally chases away web surfers. Many surfers are turned off by it, and will leave your site if you indulge in it. Nevertheless, it is seen everywhere, but especially at the web front doors of graphic design studios and advertising agencies. Don't Flash Your
Visitors They like a site to work with them. They like a site to entice them in, and to encourage them to explore. Surfers don't want to get Flashed at the front door to your site, even if you ask them if it's ok. Surfers don't want to go to a site that looks cool. They want to go to a site that is cool. Be Cool Once your visitors are comfortable with your site, that's a good time to experiment and try out some new things. But don't Flash them without giving them some other options; not everybody can go that fast. If you have a good reason Go To Page: 1 2
The copyright of the article Flashturbation - The Wrong Way to a Sticky Site in E-Business Basics is owned by . Permission to republish Flashturbation - The Wrong Way to a Sticky Site in print or online must be granted by the author in writing.
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