The original DogGone featured destination articles about places that welcome dogs, interesting dog activities for readers to try such as agility, and tips on dog travel, such as how to travel overseas with one’s dog.
The newly re-vamped publication will include more general how-to dog care articles, profiles of dog people, and pieces on new dog products. The first issue edited by Peters will be available July 1, 2001.
Peters said that the reason for the re-slant is that she believes many DogGone readers skip articles about places they would never travel. By expanding the publication’s scope, she hopes to increase its value to readers.
“I thought to myself, ‘What do I like to read about?’” Peters said.
She thinks that changing the newsletter is like a balancing act to maintain the travel publication flavor while keeping it interesting to all readers.
Peters opened a booth at the recent Bark at the Park in Denver, Colo. The canine-themed event offered doggy games such as bobbing for dog bones and showed off the wares of more than 50 vendors of everything from biscuits to dog day care to DogGone.
“It was fantastic!” Peters said of Bark at the Park. “People came up to me and said, ‘I travel with my dog all the time! I’ve got to have this newsletter.’”
Peter’s own furry friend accompanied her to Bark.
Jenny, Peter’s eight-year-old black-and-white cocker spaniel, is now Top Dog, designating her as the publication’s official test dog.
Although not a specific Doberman publication, DogGone is chock-full of useful doggy news and information. The publication isn’t shy about using Doberman models, either (unlike some magazines that seem to gravitate towards “friendlier” looking dogs, like golden retrievers, or black Labs).
DogGone isn’t as readily available as Dog Fancy, or the other glossy magazines at your pet store; however, its articles are just as interesting and useful. To get more information on DogGone, visit the publication’s site www.doggonefun.com. Please note, the site will not be updated until the end of June, 2001.
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