The Basic Logo
One of the most important aspects of a game is a logo. That simple or complicated design that represents the game to the public. The logo in some way generally reflects the essence of the game whether it be violent, playful, or trivial.
I'll target this towards those people who say they have nary a creative bone in their body, to those people who say they couldn't draw if their life depended on it. I'll target you if you fall in this category because more than likely you will want to have the most control over what your logo looks like and without the proper idea or language of how to get what you want it will be a long while before you get that logo that you want.
Logos come in many shapes and forms. Not everyone is going to have the most creative award winning logo. But something simple and memorable should suffice. The best way to go about the logo decision process is to first look at the title of your game. It is quite likely that the title of your game will end up being your logo. Monopoly, Sorry, and others all use the title of the game as the way to remember it. This has its ups and downs. The up side is you don't have to spend money on an artist or time on logo design. Pick a font a go, or sketch up a cool way to visualize your game's title.
However even monopoly has a secondary logo, Rich Uncle Moneybags. That little guy is recognizable as the man from monopoly. He is the secondary logo just like Colonel Sanders is the chicken man. Orville Redenbocker (sp) is the popcorn guy. The secondary logo comes about from lots of doodling and brainstorming. Feel free to add a secondary logo character to your game at any time. Stick him or her or it in a second version of the game and keep the logo in there in some fashion throughout the games development process.
Now if you don't want to use the title of the game as the logo, say because the name is too long, or the title of the game is too common or could mean something else. You can still keep the logo design of the game simple and effective. Start with your three basic shapes, Circle, Square, and Triangle. There are other shapes that you might choose for a variety of reasons but there are three traditional shapes that even the youngest of children learn the fastest. We are 'teethed' on these shapes when we are introduced to geometry and thus they are well established and recognizable in our brain. Recognizable is what we want!
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