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MARKETING TOOLS - Part III© Barbara Massie
A brochure to sell a business, must tell about the business; tell what the company is, what it believes, what it does, who its customers are and why it's the best. Make the brochure more exciting and different from others with interesting facts or stories. Aim the contents of your brochure at the target audience. Write in the language of the focus group who purchases your product. Before having your brochure designed, collect any you can find from other companies. Decide what attracts you to each, what you like most and would like to see in your company brochure. Read "5 Ways to Grow" and pick up some hints on Successsful Marketing Brochures Economically, the tri-fold brochure is best. It is generally printed on 8 1/2" x 11" paper and folded. This size fits into a standard business envelope. Do not forget the business name, address and telephone number. Yes, it can happen! Do not insert prices into the print of the brochure. Prices change, but most information in a brochure does not. When your customers are both retailers and wholesalers, the pricing structure is different for each. A separate price sheet and order form inserted into a brochure prolongs the life of the brochure and can be used for more than one group of buyers. Always insert a business card with a brochure. A business card is more apt to filed in a card or address file; make it easy for the customer to find you. LABELING/PACKAGING Labeling and packaging products is also an opportunity to present a professional image. Use the business logo and always put the business name and address or telephone number on labels. Be aware that packaging can destroy your image. For a free subscription and articles, click on "Subscribe" at Your Blueprint for Packaging That Sells If you are in the habit of when selling a product, you bag it in a used bag from the grocery store - think about the picture presented. Clean, simple bags and boxes can be purchased in bulk at very low cost. Investigate what a wholesale packaging company offers. OTHER HINTS: Promoting your business takes ingenuity, creative thinking and work. When possible, code the ads, direct mail pieces, etc. Do this by incorporating a number or letter on the piece that will identify, the date and place distributed. This will help you determine where your target market is, whether by location or economic status. Fliers - distribute these door to door in the community - include a coupon for a freebie or perhaps as a percentage off a product, if purchased by a certain date. Go To Page: 1 2
The copyright of the article MARKETING TOOLS - Part III in Crafts is owned by Cheryl Lewis. Permission to republish MARKETING TOOLS - Part III in print or online must be granted by the author in writing.
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