MARKETING TOOLS - Part II

Design a logo that shows what your business is all about. Use it on all of your business communication. If you don't feel artistic enough to do the design, hire someone to do it for you. The cost might seem uncalled for, but that logo will be a sign of the business for as long as it exists. Art students at a local college or university have fresh ideas and will charge a lower fee for design. Logo Alley will help you determine what kind of logo will work best for you, then they'll help do the design.

WEB SITE

Use a web site to communicate with the people interested in your product . Your own site in cyberspace will bring customers to you. Have the home page designed using the logo of your business. On the web site you can post all information about the company, the name, address, telephone number, e-mail address - all information incorporated into any direct mail material - any details that will help to bring sales.

BUSINESS CARDS AND STATIONERY

Business cards and stationery are a must-have item. A really arty type person can get away with bright, off-the-wall business cards and letterhead, but generally speaking most of us need to be conservative. Choose a neutral color and the best quality paper you can afford. Business Card Design & Prospecting Secrets has articles and other information that can show you how to use a business card. Business cards and stationery are needed to project a professional image. Any contact you make in business should have one of your business cards; it is one of the most inexpensive ways to advertise your business.

BUSINESS CARDS

Business cards can be purchased inexpensively and a printing company will help you choose color, weight of the card, and style. The same color, logo and style of print is generally used on the business stationery. Your neighborhood printer is very helpful when you are deciding what to choose. It is best to get prices from several printers to get the lowest price for the quality you want. Go to a printer for a business card with embossed or raised lettering. As an entrepreneur growing into the future, use your computer to design and print cards. 1001 Career Business Cards helps you design your own business card online for free. Most office supply stores now sell business cards on sheets that are laser printer compatible. There are also software packages that will aid you.

A business card has many uses IF the card is designed to sell your business. Always

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