YOUR DISPLAY SELLS YOUR PRODUCT! - Part II
© Barbara Massie
Boxes are wonderful to use for displays. They come in all sizes, can be covered, painted, stacked, or left single. Use single boxes in different heights to display eye catchers. Use groups of boxes to create a larger display. Their flexibility is wonderful, making it easier for you to create interesting displays that frequently change to give your booth a fresh look. Gerald Fried Display Co. shows presentation cases, boxes and other display ideas.
Panels are an economical and attractive way to show merchandise. Panels can be triangles, circles, ovals, or free shapes. The possibilities are practically endless.
Use planks of raw timber, marble slabs, or sheets of mirror as table tops. if suitable, lay merchandise on antique or reproduction furniture. just remember, a prop or support should never upstage the merchandise. Elegance in Easels shows easels in a variety of mediums.
Decoration should enhance your booth display and be eye-catching. Decoration can entice customers to stop, look and buy. For instance, you are a tole painter and use roses as the main theme on your items. You need one eye-catcher to draw customers to your booth. Carry out the theme of your products and decorate with a huge bouquet of silk roses!
Be different when decorating your displays. Depending on your product, use large butterflies, antique trunk, silver lame fabric, etc. Find "highest quality" fabrics for display at Display Products, Inc -- Think Fabric for... Use anything that will make the statement you want to give. Use flowers and foliage to decorate if they complement your products.
Study flower arranging. You say you don't "do" flowers! I say you will learn balance, line, use of color, suitability and scale of setting. These are all elements of design that you need to use when setting up your booth display.
There is no such thing as a best or worst color to use in decorating a display. It is how you coordinate the color that makes it work.
Picture a booth of silver jewelry. The background is all grey. The only color is an arrangement of red flowers. This will catch the eye! Unexpected bright flashes of strong color always catch the eye.
Browse the shows and observe the displays . What appeals to you the most? Booth display can be configured in many different ways. Think "eye appeal."
Think of ways to improve and change the design of your display to show the merchandise more effectively. Frequent change gives the customers reason to keep looking at
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