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Nedko Solakov's "the (not so) white cube"A decade ago, the white cube ruled. And it still commands many art galleries and museums today. What is the white cube? you may ask. It is both a theory and a presence. The white cube is an ideal to strive for. It is the notion that art is best viewed in a pure, white environment with lights focused on each piece. Those who follow the white cube aesthetic try to remove the "interference" of each gallery's/museum's specific context; the quirks of the building, the city, and even the weather in order to allow a pure viewing experience for the audience. The white walls and even lighting are seen as a blank canvas on which to place the art. In doing so the gallery/museum expects the viewer not to "see" the white walls.
But this narrative is only a small part of what takes place on the walls. Most of it is disconnected, stream of visual consciousness comments, such as, "don't follow this arrow down" and then when you do, a tiny phrase, "why are you down here? Look back up!" Some of the little figures are engaged in potty humor. Space ships land and take off, small, but real-sized, blood drips appear twice. Go To Page: 1 2
The copyright of the article When Empty is Full in Contemporary Art is owned by Christine Hamm. Permission to republish When Empty is Full in print or online must be granted by the author in writing.
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