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[This week's article is reproduced from an FTC publication entitled, "Straight Talk about Telemarketing.]
You know the routine: you sit down to dinner and the phone rings. You answer it. There's a pleasant voice trying to sell you something. If you're tempted by the offer, you'd better get the facts before a potential fraud gets you. Although most phone sales pitches are made on behalf of legitimate organizations offering bona fide products and services, many sales calls are frauds. Consumers lose more than $40 billion a year to telemarketing fraud. That's why the Federal Trade Commission (FTC) encourages you to be skeptical when you hear a phone solicitation and to be aware of a new law--the Telemarketing Sales Rule--that can help you protect yourself from abusive and deceptive telemarketers. After you read this brochure, you'll know: how fraudulent telemarketing operations work; how you can use the new Telemarketing Sales Rule to recognize a fraud and stop unwanted calls; how to protect yourself; and what to do if you've been scammed or want to file a complaint. The heart of a fraudulent telemarketing operation is usually a "boiler room," a rented space with desks, telephones, and experienced sales people who talk to hundreds of people across the country every day. Telephone fraud knows no race, ethnic, gender, age, education or income barriers. Anyone with a phone can be victimized by telemarketing scam artists. Fraudulent telemarketers and sellers may reach you in several ways, but the telephone always plays an important role. Cold Calls. You may get a call from a stranger who got your number from a telephone directory, mailing list, or "sucker list." The latter refers to lists of consumers who have lost money through fraudulent prize promotions or merchandise sales. These lists contain names, addresses, phone numbers, and other information, such as how much money was spent by people who have responded to telemarketing solicitations. "Sucker lists" are bought and sold by unscrupulous promoters. They are invaluable to scam artists who know that consumers who have been deceived once are vulnerable to additional scams. Direct Mail. You may get a letter or postcard saying youve won a prize or a contest. This often is a front for a scam. Instructions tell you to respond to the promoter with certain information. If you do, you'll be called by a salesperson who may use persuasive sales pitches, scare tactics, and exaggerated claims to deceive you and take your money.
The copyright of the article Telemarketing Sales Rule in Consumer Advocacy is owned by . Permission to republish Telemarketing Sales Rule in print or online must be granted by the author in writing.
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