iMac, Mac OS 10/OS X, and More: What Can it Do For Apple?
Can new technologies and new products keep Apple profitable and successful?
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IF YOU'VE BEEN keeping up with the latest technology news recently, you've probably been overwhelmed by the flurry of recent announcements from Apple.
These announcements have stirred up quite a bit of comment. Many columnists and people have been quick to praise Apple for their moves, which they do deserve. But Apple has created great products before, and more times than not they have come up short. So the question is, is Apple back?
Certainly the public thinks so. In a recent unscientific Quick Poll (from ZDNN), readers overwhelmingly thought that Apple was off the hook. (The ratio, as of this writing, is three votes that "Apple is back" to one vote that it is not.) So there must be some good news.
And there seems to be quite a bit. Take the recently announced iMac, for example. It is Apple's first serious foray into the sub-$1,000 PC market since the market became hot. The iMac, according to Apple, will give Apple an "incredibly good shot at coming back in the consumer market," according to "interim" CEO Steve Jobs.
Another product announcement is the new PowerBook G3. The Powerbook G3 laptops include some hot features missing from previous PowerBooks, such as 14.1" screens and 8GB hard drives.
The PowerBook also has what Apple claims to be the world's fastest processor in a notebook, the 292MHz PowerPC G3. In addition, Apple has been lining up hardware vendors to produce accessories for the PowerBook.
More good news comes from the financial recovery of Apple since Jobs has returned. Apple has shown two straight quarters of profitablity since the 4Q '97, when it lost $160 million.
Finally, Apple's new roadmap for its upcoming operating system, Rhapsody, has been laid out. Rhapsody will be named Mac OS 10 (or Mac OS X; Apple used the Roman numeral), and will combine the best features of Mac OS 8, while keeping the power of Rhapsody. Mac OS 10 will ditch about 2,000 old programming instructions for efficiency, which Jobs claims will allow current Mac programs to be converted to Rhapsody-compatile programs in a matter of weeks.
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