Corporate Culture and Communication: Clues You Can Use


© Emily Thrush
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Corporations and other organizations have distinct cultures, just like countries. Some companies are traditional and conservative. The outward signs of this may be employee dress requirements (the IBM white shirt and tie, for example), but the culture will also be reflected in the organizational structure and many other elements of how the company operates. On the other end of the spectrum are organizations like the small, entrepreneurial software and dot.com outfits where employees may determine what hours they work, what they wear, and may even be able to operate out of their homes in their pajamas! Most organizations fall somewhere between the extremes.

What does this have to do with communication? The way a company deals with communication is part of parcel of the overall culture. Figuring out the underlying values and beliefs (which is what we mean by "culture") may help you make good decisions about communication strategies.

Formats and Formulas

First of all, large companies that have been in existence for some time, tend to be on the conservative side of the cultural spectrum. They also frequently have evolved very specific formats and channels for communication. In these companies, it's important to find out what format is expected and who to address on particular issues. A fairly extreme example of the consequences of violating expectations in traditional organizations comes from the near-disaster at the Three-mile Island Nuclear Power Plant in Pennsylvania in the 1970s. After the incident in which the plant came close meltdown, a government investigation looked into the causes and why preventative measures were not taken. One engineer had, in fact, filed a report in which he detailed the circumstances under which such a problem could arise. When the recipients of the report were asked why they hadn't acted on it, one said that the report form the engineer had used was supposed to go to a different office, so he didn't read it, but just forwarded it on. When the head of the second office was questioned, he said that the report came in on the right form, but wasn't the kind of problem his office dealt with - it was the jurisdiction of the first office. So he had just filed the report and forgotten it! The use of the wrong form had made the engineer's report completely ineffective. In traditional organizations, it is always a good idea to find out what forms have been adopted for specific kinds of communications and use them.

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