Marvel Profits from Spider-Man!

Marvel Bankruptcy Part 1 http://www.suite101.com/article.cfm/11/6...

Marvel Bankruptcy Part 2 http://www.suite101.com/article.cfm/11/7...

Marvel Bankruptcy Follow Up Part 1 http://www.suite101.com/article.cfm/11/8...

Marvel Bankruptcy Follow Up Part 2 http://www.suite101.com/article.cfm/11/9...

Here's the good news from Marvel on the business front. Peter Cuneo, CEO of Marvel Enterprises, Inc., COO Bill Jemas and Editor-in-Chief Joe Quesada deserve a huge heaping helping of praise for keeping Marvel driving toward profitability.

Personally, I would not go out and put all your money in this stock yet, but it's getting better.

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Marvel Enterprises' Publishing Division Continues Impressive Growth in the First Half of 2002

Marvel Comics At The Top of the Comic Book Industry with a 42.8 Percent Market Share in the Second Quarter

NEW YORK--(BUSINESS WIRE)--Aug. 8, 2002-- Previously Untapped Trade Paperback Program Shows

197 Percent Growth in the Same Time Frame

An innovative two-year campaign to revitalize the publishing division of Marvel Enterprises, Inc. (NYSE: MVL - News), has yielded great success according to the latest sales figures compiled by Comic and Games Retailer Magazine.

Marvel Comics utilized an accelerated publishing schedule, more reader-accessible stories, a rapidly growing trade paperback program and the outstanding success of Columbia Pictures/Marvel Studios feature film release Spider-Man and other motion pictures to lead the industry in sales and steadily enhance profitability.

In 2001 comic book revenues were key to the publishing business and accounted for approximately 80 percent of Marvel's total publishing sales. In 2002, Marvel's dollar market share for the United States and Canada has continued to grow in comic book retail shops, which represent approximately 90 percent of retail growth. In the first quarter of 2002, Marvel's share was 39.5 versus 34.9 in the same period of 2001. For the second quarter of 2002 Marvel's share was 42.8 percent versus 34.6 percent a year ago.

Based on Marvel's success, the comic book market has grown at the retail level by 10.4 percent or 18.8 million dollars for the last 12 months ending in June 2002. Accordingly, Marvel's comic book revenues increased by 27 percent in the first quarter of 2002 versus the same period in 2001 and by approximately 36 percent for the second quarter of 2002 versus the second quarter of 2001.

The reasons for this growth include: the introduction of the Ultimates concept, greater exposure for comic books through major motion pictures, a significant improvement in the quality of writing and illustration in Marvel's comic books and the elimination of overprints which has enhanced collectability in the market.

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