The runaway comic success of the summer is Marvel’s BROTHERHOOD: CALL OF DUTY. The front page is nothing special.
Here’s some more on this book from Wizard’s website at http://news.wizardworld.com/Comics/CB061...
The Call Of Duty: The Brotherhood is the first of three mini-series that spotlights "real" heroes--firefighters, police officers, and the emergency medical service (EMS)--who put their lives on the line to protect humanity. In addition to it's first issue sell-out, The Brotherhood was read by over 40,000 people online at Marvel.com as a free Marvel dotComic, a readership that Marvel reported as roughly double that of DC's Batman.
Marvel is advising retailers to anticipate increased consumer interest in all three of The Call Of Duty mini-series (The Brotherhood, The Precinct and The Wagon), as experienced with Heroes, Moment Of Silence and the recent Spider-Man frenzy.
"We were definitely caught off-guard on this one," admitted Demetrius Exarhakos, of Canada's Distribution Universe. "We were absolutely sold out within hours of it hitting the shelves. It sold well above our expectations. Thanks for the heads up on the 'Marvel Must Have' printing!"
An avalanche of mainstream media outlets--including The Today Show, The New York Times, The Chicago Sun Times, USA Today, ABC World News Tonight, CNN, Fox, E! Entertainment, CNBC, MSNBC, CBS and the Associated Press-- continue to cover this innovative launch, driving huge numbers of the curious into stores across North America.
"We have had several media outlets in our store today, including Reuters and CNN," said Gerry Gladston, of New York City's Mid Town Comics. "Sales are absolutely through the roof. We are getting people in off the street in droves, including firefighters and people who wouldn't normally stop in to buy comics."
"We are being besieged by calls from the press: TV, radio, newspapers, you name it," added Henry Scagnoli, of Massachusetts's New England Comics. "We are sold out of The Brotherhood #1 already. I told my people to order tons more, but they didn't listen."
"We have no copies left! They were gone in a few hours this morning," said Chris Highberg, of Texas's Lone Star Comics. "People were lined up outside well before the doors opened. Many of them I have never seen in the store before. We can definitely use that 'Marvel Must Have.'"
