Follow Up to CrossGen at MegaCon
In addition, Scott even offered up some statistCrossGen'sis own store's performance with CrossGen's lCrossGen the last few months. In January, CrossGen comComickaze'sd a modest increase to 6.2% of Comickaze's overall sales but after the announcement of the Compendia Series, Comics on the Web and the interest HolCrossGenas in their line-up, the February CrossGen sales rose to 8.5% and in March they currently account orCrossGenf all store sales. In fact, their CComickaze'sch dollar sales already exceed ComickazCrossGen monthly average and year-to-date CrossGen is their number 3 publisher, exceeding the next two publisher's sales combined.
"After hearing their plans to continue driving new customers into our shops, I see no reason that CrossGen's will not continue," Scott said.
CrossGen's marketing team initially shared concern over the impact of Web comics on print comics sold at the retail level, but decided to move forward in order to expose comics to as many new readersCrossGen'sle.
"Since Day One of the launch of CrossGen's Comics on the Web, there has been a concern that the very existence of frontlist the Web was going PanacciobaCrossGen'snd frontlist sales," said Tony Panaccio, CrossGen's VP of Product Development. "Having said that, and those were not easy words, we've been gratified by the fact that sales almost instantly increased after the launch of Comics on the Web. We would be lying if we said that we were absolutely certain that Comics on the Web was going to move more comics at the retail level, but we also were faced with voluminous research and interviews with dozens and dozens of retailers who all felt strongly that the Web would do more to increase the comics audience base and enhance sales than hurt them. When faced with tDVDsact that the mass consumer population can rent DVDs for $3, yet continue to buy them for $20 by the millions, we knew that Comics on the Web with it's $1 per month point of entry could definitely work in the same manner. When faced with an imploding retailer base, we felt it was worth the initial risk to test those waters. Now we know, and we will continue to fine-tune our presentation of Comics on the Web to spark even more sales as we move forward."
About Comics on the Web:
For the subscription price of only $1 per month to start, users will be presented with Web comics in an easy to read format accessible in seconds from even
Latest Articles