DC Takes Sales Lead from Marvel

other MAD/Team Toliver products, including die-cast collectible cars, apparel, housewares and other MAD stuff. The Mad/Team Toliver agreement was brokered by Steve Lashever of the William Morris Agency.

Joel Ehrlich, Senior Vice President of Advertising and Promotion for DC Comics (which includes MAD Magazine) and Warner Bros. Consumer Products, said, "This is an incredible opportunity, both for MAD and Team Toliver. The combination of MAD's irreverent spirit and NHRA's racing excitement can only lead to one thing — a win for everyone!"

Jerry Toliver, owner of Toliver Motorsports and driver of the MAD funny car, was quoted as saying, "We here at Toliver Motorsports are extremely excited about the 1998 NHRA Drag Racing season. This team is poised and ready to launch its campaign. The partnership with MAD Magazine through DC Comics and Warner Bros. is an incredible opportunity. We can't wait for the show to begin."

"We're delighted to welcome MAD Magazine and DC Comics to the NHRA family of sponsors," said Dallas Gardner, president of the NHRA. "Race teams are the foundation of everything NHRA is about, and it's particularly gratifying MAD would take their first step into this exciting market with the race team. The fit with NHRA and DC is a great one and, after looking at demographics and target markets, we're confident the project will be an effective marketing tool for MAD. This is one company we are all going to be able to have some fun with, and we'd better be able to laugh a little at ourselves because MAD spares no one."

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Comments on DC's marginal lead? Comments on MAD magazine sponsoring a race car? (No "funny car" jokes here!)

Post what you think to the discussions here!

Robert

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