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OK, OK, this is DC's version of an information release. Take it with a jar of salt. And read more about Marvel's woes next week! Right here at Suite 101!!!!
January 14, 1998 DC COMICS RANKS AS TOP DOLLAR SUPPLIER AND COMICS/MAGAZINE PUBLISHER FOR 1997 DC Comics is pleased to announce its market share leadership as the #1 supplier of all products to comic book specialty stores in 1997, according to statistics released by Diamond Comic Distributors. "We're thrilled with this news," said Paul Levitz, Executive Vice President and Publisher of DC. "It's success earned by a strong creative line-up in 1997, building on years of diversifying our content and format to attract a wider audience to our comics." DC finished the year with a 21.58% market share of all products into specialty stores, with its competitor Marvel Comics at 19.38%. DC's actual dollar share of comics and magazines for 1997 was 25.78% to Marvel's 24.81%. The specialty stores account for over 80% of total sales for the comic book industry, and represent the only commonly measured segment. "This banner year for DC marks the first time in the history of the comic book specialty market that a publisher other than Marvel has placed number one," said Roger Fletcher, Vice President — Marketing Communications for Diamond. "DC's strong showing can be attributed to a number of editorial successes combined with the significant advantage gained with its industry-leading backlist and sales of ancillary merchandise. DC enjoyed an exemplary year!" Added Levitz, "We acknowledge that we finally surpassed Marvel in a year when they were troubled," referring to Marvel's legal problems, "but this shift is the culmination of a trend over many years. We're proud to add documented sales leadership to our acknowledged creative leadership of the comics field, and look forward to an even more exciting 1998." ********** NATIONAL HOT ROD ASSOCIATION GEARS UP TO GO MAD Team Toliver To Race First Car Designed By Usual Gang of Idiots Team Toliver and MAD Magazine have entered into a unique licensing arrangement. For the first time ever, there will be a MAD "funny" car racing in National Hot Rod Association events. The MAD car will debut at races starting in late January, 1998. At the first such race, in Pomona, CA, Alfred E. Neuman himself will present the keys to Team Toliver owner/driver, Jerry Toliver. The deal, the first of its kind, not only gives Team Toliver the rights to drive the MAD car, but also includes a joint licensing agreement for Go To Page: 1 2 |
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