X-Men Movie Success

As I am sure you all know by now, last Friday Marvel released their blockbuster movie based on the X-Men characters. The movie is the fouth biggest money maker for the first weekend in the history of movies. Word on the street is that it's very good. If you have a review or comment on the movie, please post it in the discussion below.

And don't forget the toys.

Here' the official scoop.....

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X-MEN'S RECORD $57.5 MILLION OPENING

Weekend Box Office Launches Major Movie Franchise; Feature Film Debut Underscores Value of Marvel's 4700+ Character Portfolio

New York, NY July 17, 2000 - With a record North American opening box office of $57.5 million - the largest box office ever for an original (non-sequel) film - Marvel Enterprises, Inc.'s (NYSE: MVL) X-Men character franchise has been solidly established in film by the Twentieth Century Fox summer blockbuster, X-Men: The Movie.

With a substantial pipeline of entertainment projects coming over the next 3-5 years, Marvel views the X-Men: The Movie opening as the launch of the "new Marvel," an entertainment company focused on exploiting its characters in various media over the long term. F. Peter Cuneo, Marvel's CEO, commented: "Twentieth Century Fox, led by Bryan Singer and an incredible cast and crew, have brought Marvel's X-Men to life on the big screen, and in so doing have demonstrated the tremendous commercial potential of X-Men and the entire Marvel Character Universe. Marvel's core strength is great story telling, and over the past 60 years we have developed a collection of over 4700 characters, each with distinct personality traits, challenges, allies and nemeses. Even before the release of X-Men: The Movie, the project's visibility served to highlight our company and character brands and contributed to accelerated deal flow at our Marvel Studios division.

Under Avi Arad's leadership, Marvel Studios has contracted for an unprecedented slate of 23 Marvel properties to appear in major motion pictures, television shows or direct-to-video features in the coming years." Avi Arad, Marvel Studios CEO, commented, "With the significant advances that have been made in special effects and computer graphics over the past several years, our characters and their unique attributes can now be realistically portrayed in live-action, as was clearly demonstrated in X-Men: The Movie.

The immensely strong initial showing for X-Men augers well for future sequels, as well as our slate of films in production or pre production,

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