Richie Rich on the Net?


© Robert Smithers

Spunky Productions Inks Deal With Harvey Entertainment to Produce and Distribute First Richie Rich Cartoons On Internet

Alliance Delivers Episodes Exclusively on SpunkyTown Network and Harvey Web Site

SAN FRANCISCO--(BUSINESS WIRE)--Dec. 10, 1999-- Spunky Productions, a digital media company producing and syndicating the largest collection of original interactive cartoons for kids on the Internet, today announced an agreement with Harvey Entertainment (Nasdaq:HRVY - news) to produce and distribute the first Richie Rich web cartoons based on the Harvey Classic Character.

The cartoons will be exclusively distributed over the Internet on Spunky Productions' cartoon network, www.SpunkyTown.com, and the Harvey Entertainment site, www.harvey.com. Spunky Productions will convert stories from late vintage comic books about the fictional life of the world's richest kid into episodes that will run 2-5 minutes in length. The first of up to six web cartoons premiere during the height of the Christmas season.

The companies are planning to launch other classic Harvey characters into cyberspace early next year. They will also collaborate on creating new merchandise tied into the cartoons, which will be sold on both websites. Family-friendly advertisers will be invited to sponsor the new cartoons.

Richie Rich, ``the poor little rich boy,'' has starred in his own international comic books in 1953. His adventures frequently pit his pals Dollar the Dog, Gloria Glad, Cadbury, and the perfect Butler against people who don't play fair, such as nasty crooks, snooping spies, and his sneaky cousin, Reggie Van Dough.

``We're proud to showcase this internationally-known character on our network and align ourselves with a powerhouse of children's' entertainment brands,'' said Karl Kronenberger, President and co-founder of Spunky Productions. ``This agreement will bring Richie and his friends to a new generation of children who watch cartoons in cyberspace.''

``Spunky Productions is a pioneer in the area of interactive cartoons,'' said Dan March, Director, New Media, of Harvey Entertainment. ``And it makes perfect sense that Richie would use the most advanced technology possible to share his adventures with his friends.''

The Harvey Entertainment Company is engaged in the management and exploitation of branded merchandising, licensing and entertainment media including direct-to-video, feature films, television and the Internet. The Harvey Classic Character brands include hundreds of characters, such as: Richie Rich; Casper, the Friendly Ghost; super heroes Spyman and The Pirana; Hot Stuff; The Ghostly Trio; Fatso, Stinkie and Stretch; Baby Huey; Little Audrey; Wendy the Witch; Herman and Katnip and many others. For more information on The Harvey Entertainment Company, visit the Company's web site at http://www.harvey.com.

San Francisco-based Spunky Productions, Inc. is a digital media company producing and syndicating the largest collection of

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