Froth

Since I began writing this column more than a year ago, I've become part of the management team of a new local coffee bar - deli. I'm finding the job to be packed with all sorts of unique challenges and loads of great java!! (I don't go anywhere without my coffeecup in hand!) Funny of all funnies to me, however, is the customer and their FROTH preferences!

Froth preferences? Um - hum ! Customers like to be asked, "And just how much froth would you like on that espresso drink today?" In fact, they feel so strongly that their level of froth is the "correct" level of froth that they will correct the way you've made their latte or cappuccino if you don't ask for their specifications up front!

Now, the way that our espresso guru has instructed our staff is that a latte has about a 1/2 inch of froth on top. A cappuccino, on the other hand will have 1/3 of the cup as froth. I know, I know, you beg to differ – SEE !! Even you, my loyal reader, think you know the “correct” way to froth an espresso drink. Well, you probably do – who am I to argue. My point however, is how quirky we all are. And how insistent we can be when our preference is not acknowledged.

We’re making it a policy at our store to ask each and every customer, BEFORE we create their beverage, “And Just How Much Froth Would You Like On Your Drink To Day Sir?” We should have some very content customers, don’t you think?

Go To Page: 1

Articles in this Topic    Discussions in this Topic