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Much pandemonioum has been made by editoral writers and commentaries about the coffee shop latte drinker and so-called snobbery. What makes a person a java snob? Are You One?
Well, for starters Webster defines a snob as..... snob \"snäb\ n : one who seeks association with persons of higher social position and looks down on those considered inferior — snob•bish adj — snob•bish•ly adv — snob•bish•ness n (c) 1995 Zane Publishing, Inc. The Merriam-Webster Dictionary (c) 1994 by Merriam-Webster, Incorporated Then again, it also says that Java is an island in Indonesia. So, if we can't trust the dictonary to find out what a java snob is, we'll simply have to go straight to the java snobs themselves. I searched (or rather Google.com searched) near and far. After an agonizing journey across the web (two clicks and ten seconds), I landed in an incredible land popluated entirely by java snobs! They call that place Javasnob.cc. At Javasnob, I learned a lot about the people who've made themselves snobs for java. As it turns out, these java snobs spend their time producing and selling small batch roasted coffee. "The type of roaster used, is more than important, it is vital. After much research, trial and error, Evan's and King Microroaters have landed on a marriage of the old an new. We use a small batch cast iron drum roaster utilizing 100% electric heating elements. Small batch roasting allows tight control over the roast and the cooling thereafter. A cast iron drum assists in developing deep body with added complexity. Roasting with 100% electricity is a true rarity; it is very expensive and harder to control than the more common gas roasters. All electric roasting is a cleaner process, which translates to the finished product. As far as the control factor, we have a few tricks up our sleeves that we will be keeping to ourselves." Hmmm... wonder what's up a Javasnob's sleeve? Any thoughts?
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