Fair Trade

I just received Peet's Winter 2001 newsletter. I found their new line of Kona coffee to be intriguing and I'll write more on that next time. What I'd like to draw to your attention is their article on Peet's Certified Fair Trade Coffee.

"Last fall, Peet's introduced Fair Trade Blend to our coffee selection as part of an alliance with TransFair USA, an independent third party certification organization working with roasters and the Specialty Coffee Association of America to raise consumer awareness and demand for Fair Trade Certified coffee."The blend that Peet's is showcasing is from Costa Rica and the "Indo-Pacific" regions.

It really is quite remarkable - the humanitarian assistance that this product will promote. "The Fair Trade Certified label guarantees that the farmers who produced the coffee received a fair price for their harvest. Fair prices mean small family farmers can improve their standard of living; their families can better afford housing, healthcare and nourishment, and their children can stay in school longer. TransFair USA, an independent, third party certification organization, monitors the trade of coffee from the crop to your cup."

The TransFair USA website has a list of other coffee distributors promoting Fair Trade Certified coffee. Many of them are companies that I have already highlighted here for coffee connoisseurs, and not surprisingly, many of them are also rainforest friendly companies, as well.

If you know of any other Fair Trade Certified labels, let us know in the discussions to this article. It's a powerfully positive concept for coffee farmers and their families.

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