B.B. JAY's greatest influence is a desire to dispel negative stereotypes and promote a positive attitude, especially in the face of adversity. This serious, probing sensibility is widely evident throughout "Universal Concussion." Co-produced by B.B. JAY, Swing Central and Mark Morales (Prince Markie Dee), the album pierces rap mythology, with hard hitting commentary celebrating truth and values combined with a sound and vibe that transcends musical boundaries. The beats in Universal Concussion are deep, steady and lyrical. The message is provocative, soulful and literate. With his Jive Records debut, "Universal Concussion," the Brooklyn-native confidently redefines the sound and messages of hip hop on tracks which defies genre expectations.
With ease, he draws on a wide palette of delicious sounds and influences, creating an album that offer a surprising mix of urban flavor and enlightening lyrics, which elevate rap to a new level of consciousness. BB Jay's flow, tone, and phrasing are quite reminiscent of The Notorious BIG. "I want people to see clearly the difference between hip hop and hip slop," he says. "I enjoy music that has meaning and I live for my music to be authentic and soul-stirring for all music lovers." He developed an interest in different musical artists and styles, from Duke Ellington, Stevie Wonder, Patti LaBelle, Run DMC, MC Hammer and Fred Hammond to Will Smith, Elton John and John Lennon.
BB Jay's lyrical content is pretty much on point with the Bible. I'm fond of "Okeedoke", a real banger with lyrics and beats. "Universal Concussion" and "Hot Ta Def" also have a high head nod factor. B.B. JAY moves effortlessly from the juicy bass line of "Raucous" with its lyrical flow," to the title track's tough lyrics and funky, yet powerful take on a traditional American song. Then on to the sheer beauty of "Word Iz Bond" which is a respectful tribute to Earth, Wind and Fire's song "That's The Way of the World," demonstrating his, is a truly original voice: strong but smart, heartfelt yet heavy.
