Publishing terms


© Sue Reichard

I will continue with the publishing terms list this week.

HARDCOVER - Books bound with a hard, cloth over cardboard cover and covered with a paper dust jacket

HI-LO BOOKS - Books that have a high-interest level but low reading level. Hi-lo books are often used to encourage reluctant readers from middle grades through high school

IMPRINT - The name of a publisher's specific line of books that have their own distinct characteristics.

INSTITUTIONAL SALES - Books that are primarily sold to schools and libraries. Both trade and mass market books can have institutional sales.

LAYOUT - The arrangement of text, illustration, graphics, titles, etc. for printed material.

LISTS = When publishing professionals talk about a "list," they are referring to the books designated for publication for any given selling season.

LITERARY AGENT - Experienced book industry people who represent authors and illustrators for a percentage of the clients' profit. Agents usually claim 10%-20% of advances and royalities, but are savvy to contract negotiations and have market knowledge and contacts that most authors do not.

MASS MARKET BOOKS - Paperback books that are smaller and cheaper than trade paperback books. These books are called rack-sized and are often sold through drugstores, discount stores and supermarkets.

MIDDLE READER - A general description of books intended for children ages 9-11.

MIDLIST - Titles on a publisher's list that are not expected to be big sellers, but might introduce a new author or find audiences in niche markets.

MS and MSS - This abbreviation means manuscript or manuscripts.

NET ROYALTY - A kind of royalty paid to an author. It is based on the money the publisher actually receives from each book sale after discounts are given to book stores or buyers.

NEWBERY MEDAL AWARD - Prestigious award presented annually by the American Library Association for the most distinguised contribution to American children's literature in the US.

PAGINATION - Describes how books are broken into pages after initial typesetting. Pagination is particulary critical in picture books, where space is limited to 24 or 32 pages.

PICTURE BOOKS - A type of book primarily aimed at children from preschool to age 8. Because of the high cost associated with manufacturing picture books, most picture books are published in 24 or 32 pages, including the front and back matter.

PP&B - Book publishing term that stands for the paper, printing, and binding, which are the biggest costs in manufacturing a book.

PROOFREADING - Checking a manuscript for typographical errors.

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