Marketing You Children's Book Part II

Your dream has come true. You have had your children's book published. But the question arises,what now? Sure, the publisher will set up some publicity tours for you and a few other means of marketing your newly published book, but if you join in and become an active partner in this process you are sure to reap many benefits from this symbiotic relationship. Publishers will appreciate your effort and initiative that you put into marketing your book.

Several suggestions to help you in this process are listed below. All of them will put your book in the public arena where it will get terrific exposure.

1. Throw a book party for yourself. Sure, it is tooting your own horn, but if you do not do this, who will? Mail invitations to teachers, librarians and any other groups who are interested in literature and literacy.

2. Contact local newspapers and radio stations. Let them know how your book is relevant in today's world and how it will benefit those who read it.

3. Contact reviewers. Print brochures with their positive critiques and send these to newspapers.

4. Contact local schools and libraries. Offer to do a reading, have bookmarkers made with your book and bio printed on them and pass these out. Put together a brief presentation detailing how you became an author or how a book is published. Teaching a "how to write" clinic for students is also a good idea.

5. Contact local bookstores and inform them that you are available to do readings of your book. This is also a great venue in which to offer writing clinics or workshops using your own revised manuscript as an example.

6. Please create a website for yourself. This is an excellent way to reach thousands of potential buyers and readers. There are many easy software programs you can use to create your website.

7. One golden rule of marketing is to spend at least ten minutes every day in some aspect of marketing your book for at least three years. This requires a real commitment on your part, but will pay off in exposure and in sales.

8. Seek endorsements for your book. Get at least two of these. Endorsements can be a real asset om promoting your book.

9. Television appearances are a terrific way to promote your book locally. Many of these local stations are happy to help promote the success of one of its own citizens.

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