Supermarkets and discount stores are offering an increasing selection of fine wines. If you know what you are purchasing, you can save. But don't be overly influenced by "specials." These are almost always wines of low or middle quality whose full retail tag may be overpriced. If you know the wine in question and like it, then take advantage of the lower price; otherwise, pass it by. Many of these special offers involve "second label" wines, wines which failed to meet the mark, or bulk wines made for the occasion. There are real bargains in wine, but don't look for them in massive supermarket displays.
If you don't happen to live in a metropolitan area, or if your wine interests are specific or esoteric, then the Internet is your best option. The only downside to Internet wine purchases is the cost of shipping, which will add about $2.00 to the cost of each bottle purchased by the case. If you buy out of state, then you will save state sales tax, making this option even more compelling.
Many wineries will ship direct, but you will pay the full retail price plus shipping (and applicable sales tax). Online wine merchants which are out of your state often offer good prices and no sales tax. Also, many of them offer a selection of local wines unobtainable through normal sources. Here are some of our favorites:
NEW YORK AND EAST COAST
Pop's Wine & Spirits
CALIFORNIA WINE
L. A. Wine Company
PACIFIC NORTHWEST
Avalon of Oregon
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