Dawn starts where all courses should start - at the beginning. She reminds students to be conversant with the Internet, word-processing and computer jargon before even thinking of attempting to run an e-publishing business. Without these skills running this kind of business would be virtually impossible.
Setting up an e-publishing business is a very popular idea at the moment and it almost looks as though every man and his dog is attempting to do it! However, there is always room for more. As Dawn writes, finding a niche and choosing a name are extremely important. It is all about finding a fresh approach and a unique concept. Tells how to research your idea to find out whether there is a viable market for it. She cites the example of how she researched the market for Vintage Romance Publishing and how she chose the name - a name which both advertises the business and explains what it consists of. There are also excellent tips on researching your target audience, such as visiting organizations interested in the subject via chat rooms, etc, and finding out if they'd be interested in reading the books you are thinking of publishing.
Funding is also very important. Dawn talks about setting up a marketing plan, finding a partner and suggests ways in which to go about getting funding. She advises on the approximate cost and lists all the items to be considered.
As well as the above, every aspect of setting up an e-publishing business is discussed in this course, such as setting up the website; writing the author's contracts; marketing the business and the books; and dealing with submissions.
There are tips on keeping the business viable once it is up and running. In Dawn's business, for example, daily lists are made of everything that needs to be done.
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