Shortsighted Tourism AdvertisingFor example South Australia's Fleurieu Peninsular is very picturesque and is , in fact, my destination of choice for family holidays. Even I did not know it was called the Fleurieu Peninsular until I stayed there the first time. You won't find it in any of the glossy brochures that you pick up in the Travel Agent's, nor will you see it advertised on the Television. Yet there is so much to do here. Take in the great coastal views and during September do a spot of whale watching. It is full of quaint little hamlets and only a short drive to the breathtaking Adelaide Hills, where you can visit the German township of Hahndorf or browse through the antique and craft shops until you are ready to drop. It is also close to South Australia's beautiful Barossa Valley, the home of some of the best wineries in Australia. How many overseas visitors realize that during September and October the dry inland areas of Western Australia are carpeted with the most stunning display of Australian Wildflowers, or that Tasmania has some of the most beautiful, unspoiled wilderness regions in the World. Did you know that there are many small tourist operations catering specifically to eco-tourisim, or that there are many more places of interest in Central Australia than just Uluru. It is with a sense of shame that I must admit that I too have been guilty of neglecting the lesser known attractions in my search for Web Links for Suite 101 and my own web site. This is despite the fact that I know my home town of Mildura had two Home Pages on the Web. Before I got the E-mail from Jai I never thought to look for destinations other than those that most of the world knows about. It never occurred to me that places like Halls Gap and the Grampians or New South Wales' Blue Mountains might have their own pages published on the Web too. While the current tourism advertising trends work by focusing attention on Australia as a great place to visit, I believe it is necessary for them to broaden their focus and not concentrate just on the main drawcards. The main aim of my articles here at Suite 101 and on my home page is to make Australia more real to those of you who reside overseas. I want to take you to places of interest
The copyright of the article Shortsighted Tourism Advertising in Australia/South Pacific is owned by Kath Hobson. Permission to republish Shortsighted Tourism Advertising in print or online must be granted by the author in writing.
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