Frontier Airlines: Putting “Wild” in the Wild Blue Yonder
Well, it seems that the name is a reincarnation from an earlier airline. In fact, another page on the web site states: "Many of Frontier's employees once served on the staff of the former Frontier Airlines, which was known for its outstanding service and exemplary safety record." So we are looking at two separate companies and two logo histories here.
The former company featured a stylized "F" on the tail in later years. But its earliest logos featured wings, arrows, and boomerangs. I guess when they said "frontier," they meant frontier!
Unfortunately, the original Frontier Airlines ceased to exist when PeopleExpress bought it in 1986. Frontier had flown for 40 years. PeopleExpress itself would soon cease to exist.
But the Denver market was losing flights flown by Continental. Executives of the former Frontier did some market research and decided to take off with "a whole different animal." On 5 July 1994 Frontier launched its first flights. Two Boeing 737-200s would link Denver to the tropical destinations of Bismarck, Fargo, Grand Forks and Minot, N.D. 180 employees were counted at startup.
The new Frontier has taken a bold approach in the markings of its jets. Various wild animals are featured on the tails. Certainly for ten years Frontier passengers have been in for a "wild" ride!
The cost of such a venture has to be staggering, considering the artwork, number of colors used, and that no tails are the same. But people remember Frontier for these wildlife prints in the sky. And certainly the airline has used it successfully in its ad campaign-"A whole different animal."
Frontier has grown in ten years. It currently operates a hub and spoke system from Denver. Including Denver, the airline currently serves 49 destinations-44 in the United States and five in Mexico.
The Boeing fleet that is being phased out used the word "Frontier" on script along each side of the fuselage. The tails featured different animals on each side. With the conversion to an Airbus fleet, Frontier went with a block letter scheme on the fuselage sides and only featured one animal per plane. LockOn Aviation Photography features many photos of the Frontier jets.
The Frontier jets have certainly made flying more colorful. And it is worth the extra wait at an airport when you can see several Frontier jets take off and land and admire the artwork found on the tails.
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