Advertising Order Form, Status Report & Advertising Info


© James D. Dawson

In this article we will include an Advertising Order Form, a Final Status Report For Sales form and also some very valuable Advertising Info for your own knowledge and to keep on file to refer to from time to time.

...................Advertising Order Form.......................

.........................................Date___________________

Advertiser______________________________ Phone _________________

Address ________________________________________________________

City__________________________ State__________ Zip______________

Subject to the terms and conditions on this form, enter our order for advertising on the following:

_______________________________________________________Months

To be used by ________________ City_______________ State________

ALL CHECKS TO BE PAYABLE TO DAWSON PUBLISHING ( Parent Company )

Any questions you may have regarding your ad or this contract, please contact our corporate headquarters. Phone: (xxx) xxx-xxxx.

Signed by:______________________ Amount Paid: $________________

Title:__________________________ Sales Rep.____________________

Print Signature:________________ Basic Price $_________________

.................................Other.......$_________________

.................................Discount.$____________________

.................................Total....$____________________

.............................Amont Paid...$____________________

BALANCE DUE $_______________ UPON RECEIVING PROOFS.

Special Instructions:........................................... ________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

...............................................................................................................................................Final Status Report For Indiana Sales............

For Sales Representative:

Week Sold:

Week Collected:

Sales Representative:......................#................$...

Sales Out:...........$...............Kickouts:..........$.......

Collected:.....%.....................Cutdowns:..................

.....................................Holdovers:.................

.....................................Collected:.................

.....................................Total In:..........$.......

....................Collected Commissions.......................

Tap:...$............Bonus:..$..........Incentative:..$..........

.....X______________......X____________............X____________

.......$....................$........................$..........

Collected Commission:.$

Mail Commission:......$_____________

Total Commission.....$

Commission Paid For Weeks 1, 2, 3, 4, 5 = $_____________________

Draw For Weeks 1, 2, 3, 4, 5 =............$_____________________

Prior Defecit For Weeks 1, 2, 3, 4, 5 =...$_____________________

Returned Checks For Weeks 1, 2, 3, 4, 5 =.$_____________________

+ 0r -....................................$_____________________

In 1991 there was a seminar focusing on the need for advertising. All that was discussed still stands true today. I would like to share that info with you.

Business and professional people were told about the importance of advertising during slow economic times at the seminar.

The meeting coincides with conclusion of an advertising campaign about the subject. Indianapolis Newspapers, Inc. publisher of The Indianapolis Star and The Indianapolis News; WRTV-Channel 6; and advertising agency Pearson, Crahan & Fletcher Group, Inc. created the campaign.

"The Ultimate Campaign" had five parts and debuted with television ads in January 1991.

Phase 1. "Today Business Is Fierce". Was a teaser designed to get the attention of businesses competing in the tough climate of those times.

Phase 2. "Explore All Your Options" will suggest that business as usual is insufficient and all marketing options should be explored.

Phase 3. "Commit Plans to Action" will say nothing happens until the wheels are in motion. Businesses must be proactive in the business climate.

Phase 4. "Advertising The Ultimate Weapon" will show case advertising as the best option to maintain and grow share in tough times.

Phase 5. "We believe in advertising" listed all the area ad agencies and media that endorsed the proven ability of advertising to build business in a down economy. The list was quite extensive and impressive to say the least.

The meeting was held at the Indiana Repertory Theater. The turn out of people was huge. The power of advertising was demonstrated. It was the very best way to communicate this powerful idea.

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