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"Lead" Telephone Talk

© James D. Dawson

In this article for "Lead" telephone talks, we will demonstrate how an actual lead telephone talk should be written for your use in obtaining advertisers in your own advertising newspaper.

The following is an actual lead telephone talk example. You of course will have to change the telephone talk to fit your own company name, etc. We will use fictitious names such as DAWSON NEWS AND DAWSON PUBLISHING in the following telephone talks. The ad space pricing in the following telephone talk has been actually used. But you may need to alter somewhat to be competitive in your part of the country.

For the ad space pricing, just call some of your local newspaper companies and get ad space pricing to determine if what we are showing would be satisfactory.

"Lead Telephone Talk"

Hello, may I speak to Mr./Mrs.____________ please?

Hello Mr./Mrs.__________, how are you today? (Good...) ____________, this is _____________ with DAWSON NEWS, you know your local business newspaper here in Indianapolis.

The reason is we are getting ready for our very effective holiday issue here at DAWSON NEWS, and I thought my call would be timely and possibly of some interest to you...

Because Mr./Mrs._____________ suggested that I contact you, you see some time ago ( they/he/she ) decided to take advantage of our advertising specials that we currently are offering!!! - and ( they/he/she )think it's just fantastic!!!

( They/he/she ) also think enough of you to feel that you too would have as much appreciation for our advertising specials that we are currently offering as ( they/he/she ) do however...I just want to see if you would be willing to take time to let us explain our advertising specials that we are currently offering to you!!!

IF NO - Well ___________, please allow me to at least tell you that we have a very different, unique format and concept of a newspaper here at DAWSON NEWS, and what I mean by that is that we do not carry any articles or editorials. We are strictly a SERVICE GUIDE DIRECTORY. We represent entreprenuers, such as yourself, in their chosen fields.

DAWSON NEWS may include articles or editorials at the end of each issue, at the discretion of the publisher, DAWSON PUBLISHING. These articles or editorials will be of subjects the publisher feels are of importance to the business community and the general public.

Also unlike any other advertising newspaper, our business newspaper DOES NOT charge any additional hidden costs for logo's, borders, reversals, bold letters, or capital letters.