Advertising Influence

Everyone knows that Westerners are bombarded with millions of marketing and advertising messages a year, but there's little agreement on what impact that exposure has on adults, children, and families. Is marketing to children ethical? What effects does the constant marketing of toys, movies and sugary treats have on children? Does it desensitize teens? These are just two questions when it comes to how advertising influences our daily lives.

Latest articles in Advertising Influence

The Desensitization of Young America and the Media

How the media is desensitizing today's young people and what you can do to stop it.

Jan 24, 2011 – Latisha Robinson

In Game Advertising — The Placement of Ads in Video Games

In-game advertising offers a unique platform for advertisers to influence potential buyers, but is product placement in video games a turn-off for gamers?

Dec 29, 2010 – Brenna Coleman

Are Apple's Words Beating Microsoft?

A British journalist says Apple's use of plain language should let them outsell Microsoft. But then she's surprised that they don't.

Dec 1, 2010 – Gurmeet Mattu

Buyer Beware – Deception in Advertising

Deceptive advertising in the form of exaggeration is generally accepted to allow producers to remain competitive in the free market.

Nov 10, 2010 – Jennifer McNeil Bertrand

Advertising Influence and the Energy of Neptune in Astrology

In astrology the influence of advertising and how advertisements impact society is ruled by the deceptive, illusory nature of Neptune.

Jul 10, 2010 – Brenna Coleman

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